“…the ring-a-ding-ding Vegas sophisticate with an existential outlook on life…”
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See: beatniks and the Rat Pack, two sides of the same coin.
November 2010
13 posts
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Dick Cavett and the battles for late night : The New Yorker →
newyorker.com
Excellent piece (in the guise of a review of Bill Carter’s latest book on The Troubles with Leno) on the original late-night wars: the ones involving Johnny Carson vs. everyone else—Cavett, Merv, David Frost and even David Susskind. Nothing that aired opposite Carson survived, though at least Cavett, Susskind (and The New Avengers) each brightened up the airwaves during their time.
“Creative people are 41% more likely to watch “Mad Men” than less creative people. While that certainly could apply in the marketing world to the typical “agency guy,” creative people are also emotionally sensitive and intellectually curious types who tend to more often be dreamers rather than realists. Advertisers with strong appeal for them include Apple and Audi A6, while Microsoft and GMC Sierra would be less likely to grab their interest. “Mad Men” watchers are also more likely to be liberal. Liberals, in fact, are a whopping 124% more likely to watch the ad drama than other people.”
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Guilty, guilty, guilty. We love psychographics…
Research Links Personality Traits to TV Viewing Habits - Advertising Age
