See: beatniks and the Rat Pack, two sides of the same coin.
“…the ring-a-ding-ding Vegas sophisticate with an existential outlook on life…” —
“Creative people are 41% more likely to watch “Mad Men” than less creative people. While that certainly could apply in the marketing world to the typical “agency guy,” creative people are also emotionally sensitive and intellectually curious types who tend to more often be dreamers rather than realists. Advertisers with strong appeal for them include Apple and Audi A6, while Microsoft and GMC Sierra would be less likely to grab their interest. “Mad Men” watchers are also more likely to be liberal. Liberals, in fact, are a whopping 124% more likely to watch the ad drama than other people.” —
Guilty, guilty, guilty. We love psychographics…